Here are 10 quick steps to help your website start the new year off right!
1. Review your company information
If you have a staff listing or directory, is it up-to-date with correct names, titles, and other contact information? If you have an “About Us” page or something similar that discusses company history, make sure it’s updated—especially references such as “We’ve been in business for eight years.”
2. Review your contact information
Are the phone and fax numbers, mailing and email addresses listed on your site all current? You’re obviously losing customers if the phone number has changed.
3. Review your email routing
If you list email@example.com as the main contact address on your site, is it being routed to the correct person? If your shopping cart sends order information to firstname.lastname@example.org, is that going where it needs to go? Make sure your email routing reflects any organizational changes you’ve had.
4. Review and test your contact forms
If you have contact forms on your site, review them to make sure they work, they’re easy to use, and to see if they need to be updated. You might want to start asking people how they found your site or something else that your contact form doesn’t ask now. Also, be sure to “break” the form—submit it without the required information and see how understandable the resulting error message is.
5. Review your automated outgoing messages
Do you send an automated confirmation message or receipt after someone orders a product or uses your contact form? If so, review that outgoing automated message to make sure it says what you want it to say, and that it has the right contact information, etc.
7. Test all outgoing links on your web site
Outdated or broken links make your site look stale. It’s also a source of frustration for your customers who click on links that don’t work. Check all links on your site to make they’re accurate and up-to-date.
8. Review the hidden sections of your web site
If you have any password-protected areas, do the passwords need to be changed? If you had staff changes during the year, this might be a good idea. It might be a good idea even if you didn’t!
9. Review your domain record
Make sure your domain registrar has current contact information for you. If they don’t, you might miss renewal notices and other important announcements about your domain.
10. Do an overall review of your web site
This is something you should really be thinking about on a regular basis, but web sites often get ignored in the daily grind of running a small business. Ask yourself: How fresh is the content on my site? Do any pages need to be updated? How does my site look? Is it time for a more professional or modern design? Does my site offer the kind of features or tools that let my customers get what they want when they visit?