Web Design Blog

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Tips for Successful Marketing in a Down Economy

by Frogtown

    The current state of the economy has made things tough for everyone, but it has also provided a great opportunity for businesses to separate themselves from the pack and to pull ahead in the marketplace. While some of your competitors may be cutting back on their promotional efforts, you can apply some smart, back-to-basics marketing […]

    Top 10 Writing Tips to Attract Search Engines

    by Frogtown

      You don’t have to sacrifice the quality of your work in order to create content that is search engine optimized and will help improve your ranking with the major search engines, explains Pierre Zorkian. By integrating certain important elements into your website content, directory submission articles, blog posts and social media content, you can make […]

      35 things you should know about Social Media

      by Frogtown

        The buzz around social media has been growing to a near hysteria. People are blogging, connecting with friends on Facebook, posting updates to Twitter, and getting LinkedIn. Is your business or organization still on the social media sideline, looking to get into the game but unsure of how to proceed, or are you wondering if […]

        Watch out for domain name scammers

        by Frogtown

          I recently received a deceptive letter from Domain Registry of America. The “notice,” which looks more like a bill, gives the impression that a domain I own is about to expire and must be renewed. Domain Registry of America’s notice informed me that, “Failure to renew your domain name by the expiration date may result […]

          What is a Long Tail search?

          by Frogtown

            A Long Tail search is an search phrase with five or more words. As internet consumers become more savvy, they tend to use search phrases with more words.  Between December 2009 and January 2010, queries of five or more words increased 6 percent. Shorter search queries (those of one to four words) in the same […]

            Bing: Gaining Ground on Google

            by Frogtown

              The December, 2010 report from HitWise shows Google accounted for 71.49 percent of all U.S. searches in January 2010, which is a one percent decrease from the previous month. The big news is that Bing increased its search market share 5% in the same period! While Google still reigns supreme, we need to keep our […]

              Search Engine Wars: News from the frontline

              by Frogtown

                Google still reigns when it comes to the largest share of search engine traffic.  Based on the chart, there’s virtually no change from 2008 to 2009.  We’ll have to see if Bing can make a dent in Google market share.   Let’s take a look at how visitors are finding websites…. You can see how […]

                Reward Twitter/Facebook friends with coupons

                by Frogtown

                  We talked before about the importance of being present on Twitter and Facebook as part of your online strategy. Using social networks can certainly drive traffic, but perhaps its greatest potential is to build a loyal following, expand your audience and encourage consumers to convert. One such way to reach these goals is by offering […]

                  Create you own Google Profile

                  by Frogtown

                    With so much information online about people and companies it’s become quite common to simply “Google” someone when you want to know more about them. From a business building standpoint it’s good practice to own as much of the real estate that pops up under you name on page one as you can. Social media […]

                    Can Twitter Help My Business?

                    by Frogtown

                      Okay, I’m on Facebook, LinkedIn, MySpace and feeling pretty good about myself. But wait…now everyone is talking about Twitter.  Is this just another social media outlet I have to keep up with?  John Jantsch of Duct Tape Marketing fame has put together a free PDF called the Beginners Guide to Using Twitter for Business . […]