Web Design Blog

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10 Ideas to build links and traffic

by Frogtown

    Linkbaiting is a widely used term to describe strategies where new web content or services are created specifically to boost rankings through attracting lots of inbound links. Some argue that linkbaiting is an unnecessary term which just means ‘great content’. Nevertheless, it is a neat term that prompts marketers to focus their minds on what […]

    Are multiple websites a bad idea?

    by Frogtown

      Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites or minisites) as well. Other organizations publish a number of microsites without having a larger site at all. Whether publishing microsites are in violation […]

      Supercharge your Business Card

      by Frogtown

        Your business card is a critical element of your brand. And, fortunately, it is also one of the most affordable. Do not make the mistake of ignoring your cards; they have to work hard for you. Business cards must not only give a good first impression, they also need to keep working long after you […]

        New Year Website Checklist

        by Frogtown

          Here are 10 quick steps to help your website start the new year off right! 1. Review your company information If you have a staff listing or directory, is it up-to-date with correct names, titles, and other contact information? If you have an “About Us” page or something similar that discusses company history, make sure […]

          Social Media and SEO – Two great tastes that taste great together

          by Frogtown

            Nowadays, it seems like everyone has a LinkedIn profile or a Facebook account. Both are popular — Facebook claims 140 million active users and is growing by about 600,000 users a day, while LinkedIn has more than 30 million members representing more than 150 different countries. You might be using these for the networking opportunities. […]

            Best Marketing Ideas Ever

            by Frogtown

              Some marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics. In a rather unscientific manner, we’ve gathered more than a dozen of these iconic campaigns and consulted a variety of experts to explain […]

              Go BIG or Go Home

              by Frogtown

                Even in a bad economy, one truth about marketing stands: you have to spend more to make more. A few days ago, Robert Kiyosaki spoke at a luncheon with approximately 500 local business leaders.  Here’s his story:  I began with these words: “I have good news and bad news. The good news is you will […]

                Six Steps to Writing an Offer that Inspires Customers to ACT

                by Frogtown

                  Until fairly recently, writing marketing copy was a strange and mysterious undertaking to me. It’s funny because when I was doing advertising research, I often worked closely with copywriters. I would interview customers to learn how they responded to different messages and report back to the creative team. Sometimes the copywriter or art director would […]

                  10 Things to Avoid in Email Campaigns

                  by Frogtown

                    Here are a few email no-nos to keep in mind next time you create an email campaign. Using a generic subject line. You know that your latest email campaign is the October Newsletter. And you know that it’s great. But it’s up to you to tell your customers just why October is so darn special. […]

                    5 Tips for Better-looking Email Campaigns

                    by Frogtown

                      Effective campaigns do not write themselves. And, sadly, they do not design themselves either. So as you sit down to create dazzling works of email art , here are five simple ways to put the finishing touches on your e-masterpieces: 1. Choose a font style and stick with it. An attractive campaign is one that’s […]