So what is a Favicon? From Wikipedia: A favicon (short for favorites icon), also known as a website icon, shortcut icon, url icon, or bookmark icon is a 16×16 pixel square icon associated with a particular website or webpage. If you go to the site we created for WhittingtonAssociates.com, you’ll see their logo as the […]
The current state of the economy has made things tough for everyone, but it has also provided a great opportunity for businesses to separate themselves from the pack and to pull ahead in the marketplace. While some of your competitors may be cutting back on their promotional efforts, you can apply some smart, back-to-basics marketing […]
The buzz around social media has been growing to a near hysteria. People are blogging, connecting with friends on Facebook, posting updates to Twitter, and getting LinkedIn. Is your business or organization still on the social media sideline, looking to get into the game but unsure of how to proceed, or are you wondering if […]
Your business card is a critical element of your brand. And, fortunately, it is also one of the most affordable. Do not make the mistake of ignoring your cards; they have to work hard for you. Business cards must not only give a good first impression, they also need to keep working long after you […]
Some marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics. In a rather unscientific manner, we’ve gathered more than a dozen of these iconic campaigns and consulted a variety of experts to explain […]
Even in a bad economy, one truth about marketing stands: you have to spend more to make more. A few days ago, Robert Kiyosaki spoke at a luncheon with approximately 500 local business leaders. Here’s his story: I began with these words: “I have good news and bad news. The good news is you will […]
Until fairly recently, writing marketing copy was a strange and mysterious undertaking to me. It’s funny because when I was doing advertising research, I often worked closely with copywriters. I would interview customers to learn how they responded to different messages and report back to the creative team. Sometimes the copywriter or art director would […]
Effective campaigns do not write themselves. And, sadly, they do not design themselves either. So as you sit down to create dazzling works of email art , here are five simple ways to put the finishing touches on your e-masterpieces: 1. Choose a font style and stick with it. An attractive campaign is one that’s […]
Before you shell out big bucks for your next promotional push, check out these 21 low-cost ways to get more attention for your business. 1. Blog all about it Set up a free blog on WordPress.com or Blogger.com, and begin writing interesting commentary that relates to your business, says Hager. To drive traffic, comment on […]
Marketing your site on and offline can be just as important as marketing your actual product or service. The question used to be, Do you have a website? Now, the more relevant question is, How do you market your website? It truly isn’t a “Build it and they will come” scenario. If people don’t know […]