Using Favicon to Build your Brand
frogtownSo what is a Favicon? From Wikipedia: A favicon (short for favorites icon), also known as a website icon, shortcut icon, url icon, or bookmark icon is a 16x16 pixel square icon associated with a [...]
Tips for Successful Marketing in a Down Economy
frogtownThe current state of the economy has made things tough for everyone, but it has also provided a great opportunity for businesses to separate themselves from the pack and to pull ahead in the marketplace. [...]
35 things you should know about Social Media
frogtownThe buzz around social media has been growing to a near hysteria. People are blogging, connecting with friends on Facebook, posting updates to Twitter, and getting LinkedIn. Is your business or organization still on the [...]
Supercharge your Business Card
frogtownYour business card is a critical element of your brand. And, fortunately, it is also one of the most affordable. Do not make the mistake of ignoring your cards; they have to work hard for [...]
Best Marketing Ideas Ever
frogtownSome marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics. In a rather [...]
Go BIG or Go Home
frogtownEven in a bad economy, one truth about marketing stands: you have to spend more to make more. A few days ago, Robert Kiyosaki spoke at a luncheon with approximately 500 local business leaders. Here's [...]
Six Steps to Writing an Offer that Inspires Customers to ACT
frogtownUntil fairly recently, writing marketing copy was a strange and mysterious undertaking to me. It's funny because when I was doing advertising research, I often worked closely with copywriters. I would interview customers to learn [...]
5 Tips for Better-looking Email Campaigns
frogtownEffective campaigns do not write themselves. And, sadly, they do not design themselves either. So as you sit down to create dazzling works of email art , here are five simple ways to put the [...]
21 Low-Cost Marketing Ideas
frogtownBefore you shell out big bucks for your next promotional push, check out these 21 low-cost ways to get more attention for your business. 1. Blog all about it Set up a free blog on [...]
Make Your Website Famous
frogtownMarketing your site on and offline can be just as important as marketing your actual product or service. The question used to be, Do you have a website? Now, the more relevant question is, How [...]