Posts tagged with ‘SEO’

1120 of 22 items

Are multiple websites a bad idea?

by Frogtown

Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites or minisites) as well. Other organizations publish a number of microsites without having a larger site at all. Whether publishing microsites are in violation […]

Social Media and SEO – Two great tastes that taste great together

by Frogtown

Nowadays, it seems like everyone has a LinkedIn profile or a Facebook account. Both are popular — Facebook claims 140 million active users and is growing by about 600,000 users a day, while LinkedIn has more than 30 million members representing more than 150 different countries. You might be using these for the networking opportunities. […]

Six Steps to Writing an Offer that Inspires Customers to ACT

by Frogtown

Until fairly recently, writing marketing copy was a strange and mysterious undertaking to me. It’s funny because when I was doing advertising research, I often worked closely with copywriters. I would interview customers to learn how they responded to different messages and report back to the creative team. Sometimes the copywriter or art director would […]

Make Your Website Famous

by Frogtown

Marketing your site on and offline can be just as important as marketing your actual product or service. The question used to be, Do you have a website? Now, the more relevant question is, How do you market your website? It truly isn’t a “Build it and they will come” scenario. If people don’t know […]

Geeks are Killing Your Business!

by Frogtown

Its easy to focus on search engine ranking and lose customers in the process.  Having great page rank is meaningless if you’re not making sales… ### What is going on with e-commerce websites? It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to […]

How to Write Articles to Improve Search Engine Ranking

by Frogtown

Tips and tricks for choosing the write article title and author bio…. ### If you are looking for improved search engine rank for any page on your website, you have to learn how to write articles in order to make use of one of the major and most useful resources online: article directories. Just as […]

Video Search Optimization?

by Frogtown

There is no doubt that video can be a powerful sales tool…when used effectively.  Just Google for it and you can find numerous studies that demonstrate the impact video can have on your website’s ‘call to action’. We’ve read a lot of slick ads and emails lately from firms saying they can ‘optimize video’ for […]

Build it and they will come?

by Frogtown

John Clark, President of Wow Web Works, responds to this common question. Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic for your site to be effective and to start generating leads. Now that you know that just having a website […]

Top 10 Useless SEO Worries – Part 2

by Frogtown

Small businesses are often left in the dark when it comes to which SEO strategies really work and which don’t. Online there is an onslaught of information freely available online, much of it contradictory. Small business owners who attempt to perform SEO for themselves are often left wondering “What strategies are more important than others? […]

Top 10 Useless SEO Worries – Part 1

by Frogtown

Spending nights worrying about an SEO campaign can eat up a lot of energy that the small business would be better off applying to other areas. But with so much information out there, it’s hard to know what’s what. The SEO industry tends to thrive on extremes. We create lists of things that absolutely must […]