Until fairly recently, writing marketing copy was a strange and mysterious undertaking to me. It's funny because when I was doing advertising research, I often worked closely with copywriters. I would interview customers to learn [...]
Marketing your site on and offline can be just as important as marketing your actual product or service. The question used to be, Do you have a website? Now, the more relevant question is, How [...]
Its easy to focus on search engine ranking and lose customers in the process. Having great page rank is meaningless if you're not making sales... ### What is going on with e-commerce websites? It appears [...]
Tips and tricks for choosing the write article title and author bio.... ### If you are looking for improved search engine rank for any page on your website, you have to learn how to write [...]
There is no doubt that video can be a powerful sales tool...when used effectively. Just Google for it and you can find numerous studies that demonstrate the impact video can have on your website's 'call [...]
John Clark, President of Wow Web Works, responds to this common question. Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic [...]
Small businesses are often left in the dark when it comes to which SEO strategies really work and which don't. Online there is an onslaught of information freely available online, much of it contradictory. Small [...]
Spending nights worrying about an SEO campaign can eat up a lot of energy that the small business would be better off applying to other areas. But with so much information out there, it's hard [...]
Just about everyone has a website today. Certainly, if you're in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online [...]
Search Engine Optimization, or SEO, can often be a complicated and contentious topic. So let's just cover the basics here. You can break SEO down into two area, Inside and Outside. Inside SEO: How search [...]
